I didn’t take the straight road into tech, but I wouldn’t swap the journey.
I started out with a master’s in Communication Science instead of industrial engineering, and that choice gave me a broad view:
how people connect
how technology shapes those connections
and how machines start talking to each other.
Since then, I’ve spent more than 20 years in digital innovation.
I co-founded Flow Pilots, a digital agency that grew from a start-up into a trusted partner for companies like AXA, Soudal, and the Flemish Government.
Today, I am co-founder and CEO of Effex, spin-off KU Leuven, a SaaS company helping industries like pharma, semiconductors and chemicals design better experiments.
Along the way, I’ve learned how to scale businesses, raise funding, and prepare companies for strategic exits.
I also serve as a non-executive director on several boards, including Ethias, SECO Group, Proviron Industries, and Thomas More Hogeschool. These roles allow me to bring my experience in leadership, technology, and sustainability into different industries.
Want to know more about my professional career, check my LinkedIn.
I believe technology should make life clearer, not more complicated.
By focusing on why people do what they do, who they are, and what they need, we can design tools that empower rather than overwhelm.
That belief drives both my entrepreneurial work and my broader engagements.
I regularly speak and write about diversity and ethics in tech. I co-founded The Ada Talks, a community amplifying the voices of women in technology, and I am an active member of the Flemish Government’s STEM Platform, shaping education policy.
You’ll also hear me in the Tech45 podcast and see me involved in initiatives like Digital for Youth and Start it @KBC.
"I took me some time to realize there was only one path to pursue, and that is my own path."
Outside of work, I love running, cycling, surfing, pilates, traveling, reading, and—most of all—spending time with my loved ones. Family comes first, always.
I’m often invited to give keynotes—something I never take for granted.
Every stage is a chance to connect, to challenge thinking, and to share stories that matter.
My talks dive into digital transformation, ethics in tech, the urgent need for more STEM talent and women in tech, female entrepreneurship, and sustainable leadership.
Curious to bring these themes to your audience? Let’s talk.
I love receiving inspiring questions. Feel free to challenge my mind!